29 Aug 2025

AREF is organising a charity walk through London in support of Regeneration Brainery, a charity focused on improving social mobility in the built environment. The walk will begin at The Gherkin and end at a centrally located bar, which can be branded by the sponsor. The event offers a relaxed and engaging way to support a great cause, while connecting with a wide cross-section of the real estate funds industry.

We expect 50-100 participants, including professionals from fund management houses, investors, associate members and affiliate members.

Sponsor benefits

Prominent brand exposure

Sponsor logo and recognition on AREF communications in the lead-up to the event, including:

  • Monthly newsletters (August and September)

  • Member email campaigns

  • The AREF website (event listing and resource library section)

  • Social media posts on LinkedIn and X (including tags and images)

Company name included on:

  • Email confirmations to participants

  • The walk registration page and route map

  • Walker information packs

Branding opportunities

  • Sponsor branding at the starting point (The Gherkin) and the end point (tbc)
  • Branding options at the check-in desk, on walker lanyards or badges.
  • Opportunity to supply branded items (e.g. water bottles, caps or T-shirts) for participants
  • Exclusive branding of the finish venue, including the option to display banners and literature

Employee engagement

  • Up to 10 discounted places on the walk for sponsor staff
  • A chance for your team to take part, raise money, and engage with peers in a relaxed setting

On-the-day visibility

  • Sponsor named in welcome and closing remarks
  • Opportunity to make a short thank-you or toast at the bar
  • Branding featured in group photos and video content taken on the day

Post-event recognition

  • Sponsor acknowledged in the post-event write-up and photo gallery on the AREF website
  • Recognition in the October newsletter
  • Ongoing tagging in social posts as event content is shared

Cost

The cost to be sole-sponsor for this event is: £500.00 +VAT.

Interested in taking this package?

If you are interested in any of the above packages, or would like to discuss them in more detail, please email Clare on: [email protected].

Author

Clare Whyte

Clare Whyte

Head of Marketing & Events, AREF

Clare is responsible for all aspects of the planning, development and execution of the marketing strategy for AREF. 

Clare leads on event management, liaising with committees and members to schedule, plan and deliver an effective events calendar for the association.  She also has overall responsibility for brand, as well as the design, development and production of marketing across both digital and offline channels, including the website.  

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